Celebrating creativity that turns content or musical collaborations into culture. Entries will need to demonstrate ideas that are unskippable; that is work which captivates in order to cut-through, communicate a brand message or connect with consumers in a new way. Music entries will need to show original production, promotion or distribution of music for brands; work where a recording artist or platform is innovatively leveraged to communicate with consumers.
Glass: The Award for Change
Glass: The Award for Change celebrates culture-shifting creativity. Entries will need to demonstrate ideas intended to change the world; that is work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Glass: The Award for change recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.