Samsung /make

To unseat Apple from its lead spot among creators and influencers, Samsung must reach the next generation of mobile consumers and urge them to reconsider buying a Galaxy device. The company’s "/make" series helped the brand reach its goal of connecting with Gen Z creators on YouTube, which has 1.8 billion users worldwide, via a fun and hip look at how creators use Samsung technology to film vlogs to share on YouTube. The effort was built around Samsung’s key insight that many people who watch influencers on YouTube also want to participate in creating their own videos. Those people are seeking guidance on the latest video creation tools and techniques from trusted influencers.