Freelance Creative Director
Building distinctive brand worlds through campaigns, visual identities, editorial storytelling and digital experiences.
4x Cannes Lions
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4x D&AD Pencils
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3x Webbys
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2x Vimeo Staff Picks
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4x Cannes Lions → 4x D&AD Pencils → 3x Webbys → 2x Vimeo Staff Picks →
J.P. Morgan
Reimagined how modern wealth is told.
Built a contemporary editorial world around the people, culture and ideas shaping wealth today — turning wealth management into richer, more human storytelling with a distinct point of view.
OpenAI
Building the system behind the stories
Built a global creative storytelling system — bringing together teams, creative infrastructure and AI-powered workflows to tell OpenAI’s stories consistently across markets, channels and culture.
Squarespace
Built an editorial world that made technology feel human.
Shifted the brand from product-first marketing to community-led storytelling and built scalable editorial franchises across channels.
Turned a coffee brand into entertainment people wanted to follow.
Reimagined the visual aesthetic of QSR and helped a new generation of Dunkin’ girlies fall in love with the brand.
Dunkin’
Turned a product feature into a global creative behavior.
Inspired millions to create, not simply consume.
Used education-first storytelling to accelerate Stories adoption.
Oprah
Evolved a cultural institution into an always-on editorial platform.
Extended the show beyond the screen into culture & turned audiences into active UGC participants.
Beats
Defined an iconic motion behavior for Beats by Dre.
Inspired by the rhythm of spinning vinyl and turntable culture.
Created an award-winning work that brought the brand to life through digital expirence.
Givenchy
Defined the motion behavior for Givenchy
Turning its Beauty’s .com into an expressive digital experience
Nike
Where Sport Meets Culture.
Concepted and art-directed Nike’s social and editorial storytelling across football, training and fashion.
Samsung
Turning Product into a Platform.
Transformed Samsung’s products into a canvas for Youtube creator-led storytelling, bringing technology to life through culture and creativity.
Vogue
Looking Back with Pride.
Created the visual identity for Vogue’s Looking Back with Pride, celebrating queer culture through an expressive editorial language.
Knicks
The Crossover
An editorial series for the New York Knicks telling the stories of legendary players
and their evolution from athletes to entrepreneurs.
The Rumble
Method
01
Find
The Spark
Find the cultural tension and point of view only the brand can own.
02
Design
The world
Turn it into stories, formats, visual language, creators and experiences.
03
Keep
It Moving
Build the systems, rhythms and AI workflows that make it scale.
Creative
Leadership
Rebecca Rumble is an award-winning Creative Director who builds creative worlds, systems and teams for global brands including Nike, Instagram, Squarespace, Dunkin’ and OpenAI.
