Rebecca Rumble
Creative Director — Brand, Motion & Narrative Systems
Rebecca Rumble is a Los Angeles–based Creative Director defining brand, motion, and narrative systems for global platforms. She structures worldview into cohesive visual frameworks designed for expansion.
Approach
Lead cross-disciplinary teams to structure brand and motion frameworks — from initial concept through global rollout.
Clients
Squarespace
Directed the evolution of Squarespace’s brand and motion system — sharpening its editorial voice and bringing a more human edge to product storytelling.
Dunkin’
Directed culturally-driven brand systems for Dunkin’ — structuring partnerships, talent,
and motion into scalable entertainment.
Directed a scalable motion and narrative system for Instagram — aligning culture, performance, and design across formats and audiences.
What I Do
01
Creative Direction
Lead definition and execution of brand story and motion systems. From concept through to global rollout.
02
Motion Architecture
Build scalable visual and motion frameworks that extend the brand perspective across platforms and products.
03
Brand Worlds
Define enduring brand systems structured to evolve beyond campaign cycles.
