Building
editorial worlds
for brands.

4 x Cannes Lions

→

3 x D&ADs

→

3 x Webby's

→

2 x Vimeo Staff Picks

→

4 x Cannes Lions → 3 x D&ADs → 3 x Webby's → 2 x Vimeo Staff Picks →

Squarespace

Built an editorial world that made technology feel human.

→ Transformed the brand into an always-on editorial platform.
→ Shifted from product-first marketing to community-led storytelling.
→ Created scalable editorial franchises across channels.

A collage of various app screens including a woman with orange flowers, a messy couch with clothes, a blue screen with 'Design School on Motion' and a smiley face, a green screen with a man and 'Ask a Freelancer,' a hotel graphic, and other design-related images.
Text that reads 'Design School' repeated twice on a black background.
Colorful close-up of pink flowers with green leaves and a 'Squarespace' logo in the center.
A young woman with glasses holding a large iced coffee, standing among clouds with a blue sky background.
A woman with long blonde hair in a pink jacket drinking from a clear cup.
A woman with long blonde hair holding a Dunkin' iced coffee, smiling, wearing a pink sequined dress and fluffy pink coat, with the caption 'It's yummy'.

Dunkin’

Turned a coffee brand into entertainment people wanted to follow.

→ Built a repeatable entertainment system around culture and fandom.
→ Helped a new generation of Dunkin’ girlies fall in love with the brand.
→ Converted cultural relevance into business growth.

A collage of various scenes featuring people drinking coffee, a few dogs, and a Dunkin' Coffee Milk carton.
Three smartphones displaying web pages on a purple background.
A promotional graphic for a mobile app with colorful vertical sections showing instructions: 'Make it a moment with Superzoom,' 'Set it with', 'How to celebrate your crew with camera effects,' 'Share it with close friends only,' and 'Share your thoughts in stories.' A smartphone in the center displays the text 'How to celebrate your crew with camera effects'.
Three smartphone screens display selfies and photos of children playing outdoors, some wearing helmets, with colorful balloons and trees in the background.

Instagram

Turned a product feature into a global creative behavior.

→ Inspired millions to create instead of simply consume.
→ Used education-first storytelling to accelerate adoption.
→ Helped make Stories one of Instagram's defining behaviors.

A collage of digital presentation slides featuring colorful graphics, photos of children, slime, and Muppet characters, with various text and icons related to social media, storytelling, and creative activities.

Oprah

Evolved a cultural institution into an always-on editorial platform.

→ Extended the show beyond the screen into culture
→ Turned audiences into active UGC participants
→ Built an always-on editorial system to sustain engagement

The Rumble
Method

01

Find
The Spark

Define the point of view. Find the cultural tension and editorial perspective only this brand can own.

Young woman sitting on outdoor stairs with skateboard, surrounded by potted plants, wearing a green top and tan pants.

02

Design
The world

Turn that point of view into stories, formats, visual language, motion, creators and experiences.

A collection of book covers related to the next generation, history, geometry, and urban topics.

03

Keep
It Moving

Build the editorial rhythms, creative systems and AI workflows that allow the world to evolve at scale.

A collage of JPMorgan Chase promotional materials, including book covers, handwritten note, safety deposit box, and financial charts.

Creative
Leadership

Rebecca has led transformative creative work for Nike, Instagram, Squarespace, Dunkin’, Apple and OpenAI—and served on juries including D&AD, The Webbys and AICP.

Two women are sitting and engaged in a discussion or presentation. The woman on the left has blonde hair, glasses, and is wearing a striped shirt, while the woman on the right has brown hair and is wearing a black top, gesturing with her hands. The background features abstract black and white panels.
Design for an award event titled 'Judge Digital Marketing' featuring a black and white portrait of Rebecca Rumble, Creative Director, with yellow and black geometric background and text.
Four people sitting in a panel discussion, two women and two men, with water bottles and papers on their laps, in a conference setting.
Black and white portrait of Rebecca Rumble, AICP Show Judge Influencers, with colorful abstract background.
A woman with shoulder-length brown hair, wearing a black sleeveless top, looking down with a slight smile, against a light teal background.
Open magazine featuring an article about Rebecca Rumble, a creative director at Squarespace, with images of mobile devices, colorful designs, and text.