Rebecca Rumble
I build brand worlds that scale — turning ideas into cultural systems that drive relevance and value.
Rebecca Rumble is a Los Angeles–based Creative Director building brand worlds that live in culture. Her work moves beyond campaigns — designing systems that shape how brands show up over time, across platforms, and at scale.
She has collaborated with Nike, Instagram, Squarespace, Dunkin’, Apple, and OpenAI, and has served on juries including The Webbys, D&AD,
and AICP.
Campaign Storytelling
✳︎
Film, Motion & Social
✳︎
Brand & Narrative Systems
✳︎
Cultural Relevance
✳︎
Creative Leadership
✳︎
Campaign Storytelling ✳︎ Film, Motion & Social ✳︎ Brand & Narrative Systems ✳︎ Cultural Relevance ✳︎ Creative Leadership ✳︎
Approach
Her work moves beyond campaigns — designing systems that shape how brands live in culture over time.
4 x Cannes Lions
✳︎
3 x D&ADs
✳︎
3 x Webby's
✳︎
2 x Vimeo Staff Picks
✳︎
4 x Cannes Lions ✳︎ 3 x D&ADs ✳︎ 3 x Webby's ✳︎ 2 x Vimeo Staff Picks ✳︎
Clients
Squarespace
Built an editorial brand world that felt human,
not just product.
→ Turn the brand into an always-on editorial
→ Created a more human, community-led voice & POV
→ Created repeatable franchises
Dunkin’
Built a motion-led entertainment
→ Social-native storytelling that shifted sales
→ Repositioned the brand in culture
→ Modernized the visual world of the brand
Designed scalable storytelling systems that drove performance at scale.
→ Shaped how stories are told on the platform
→ Elevated the visual language for performance
→ Scaled content through systemized design
Oprah
Extended Oprah’s Book Club into a cultural platform beyond the show.
→ Expanded the show into a cultural platform
→ Built deeper audience connection via UGC
→ Created an editorial social presence
Samsung
Positioned Samsung as a culturally relevant brand, not just a product.
→ Shifted the brand from product to culture
→ Built a more contemporary, design-led visual language
→ Created content designed to scale across platforms
Built energy at street level — translating football
into culture.
→ Connected the brand to youth culture on social
→ Turned training drills into snackable content
→ Created moments that lived beyond the game
Nike
What I Do
01
Cultural
Storytelling
Building narrative platforms that bring brands into culture.
02
Brand &
Motion Systems
Designing visual systems that scale how brands show up over time.
03
Creative
Leadership
Leading teams and building systems that drive long-term brand value.
Creative Leadership
Rebecca Rumble is regularly invited to speak and serve on international creative juries, sharing perspectives on brand storytelling, design, and culture.
She has served on juries and spoken at events including the Webby Awards, D&AD, Adweek, Glug, The Dots, Vimeo Awards, AICP, Advertising Week, Soho House, and The Drum.
