Rebecca Rumble
Creative Director shaping brand worlds through story, motion and culture.
Rebecca Rumble is a Creative Director specializing in campaign storytelling, brand systems, and motion design.
She has built creative teams and led work for global brands including Dunkin’, Nike, Squarespace, Apple TV+, and Samsung.
Approach
Her work blends design, narrative, and cultural insight to shape campaigns and brand systems that live across platforms.
Clients
Squarespace
Led the evolution of Squarespace’s brand and motion systems, establishing the internal motion and content studios and shaping a more editorial, human approach to product storytelling.
Dunkin’
Directed culturally-driven brand systems for Dunkin’ — structuring social, product, and motion into scalable entertainment.
Directed a scalable motion and narrative system for Instagram — aligning culture, performance, and design across formats
and audiences.
Oprah
Oprah’s Book Club — Apple TV+
Extended the show into social — building an editorial presence and UGC community that connected the series to audiences beyond the platform.
Samsung
Campaign storytelling and motion design across digital platforms.
What I Do
01
Campaign Storytelling
Creative direction for culturally relevant campaigns and brand moments.
02
Brand &
Motion Systems
Designing scalable visual systems and worlds for brands across platforms.
03
Creative
Leadership
Building and directing multidisciplinary teams across design, motion, and narrative.
