About
I’m Rebecca Rumble (yes, that’s my real name)—a Senior Creative Director, Filmmaker, and Designer reimagining how brands connect with today’s audiences through culturally-driven storytelling.
Before advertising, I was deep in UK club culture—playing in a band, running a record label, throwing club nights, and DJing. That hands-on experience in building community, curating experiences, and shaping cultural moments drives everything I do today.
I create work that cuts through the noise—ideas that don’t just sell but spark conversations, drive cultural relevance, and build brand love. From cinematic campaigns to social-first storytelling, I craft narratives that capture attention and leave a lasting impact.
My work has been recognized by D&AD, Webbys, Cannes Lions, Vimeo Staff Picks, and Campaign’s 30 Under 30. I’ve led award-winning teams and built standout campaigns for brands like Instagram, Google, Dunkin’, Beats, Squarespace, and Apple.
At R/GA, I redefined the agency’s approach to social—founding and scaling the Content Studio globally, shaping how some of the world’s most influential brands show up in culture.
🔥 Cultural Wins
Dunkin’ x Sabrina Carpenter
Led social on Shake That Ess, turning Dunkin’s Shaken Espresso into a viral phenomenon and a masterclass in cultural relevance.
Oprah’s Book Club
Revived the brand on social, organically growing the audience to nearly 1M through highly engaging, community-driven content.
Instagram Stories Campaign
Directed Instagram’s most successful Stories campaign, driving an 80% product conversion rate by reimagining the platform & its product through Gen Z's POV.
🚀 What I Do Best
- Brand Cultural Relevancy
- Content Development & Execution
- Social-First Campaigns & Content Strategies
- Short-Form Narrative & Branded Content
- Building Scalable Creative-Maker Teams
- Creator & Influencer Partnerships
- Brand Co-Creation
Beyond Work
My passion for community and creativity extends beyond brands. I host Les Wine, a queer night blending music and local winemakers, and I’m part of Cookbook Collective, a creative community built around a shared love of food and culture.