BOF X DIOR

Founded in 1946 by the eponymous designer Christian Dior, today the company designs and retails ready-to-wear, while also maintaining its tradition as a creator of recognized haute-couture. 

BOF was commissioned to run a series of video that celebrated Diors Haute Couture heritage. 

Our goal was to created modern motion identity that celebrated and reflected its spirit,  of high-quality craft with an extreme attention by the most experienced and capable sewers, often using time-consuming, hand-executed techniques. 

I crafted and animated a bespoke array of hand-drawn typography that lend a sense of depth to the brand. 

Role: Art Director & Brand Motion