Dunkin' Breakfast

Dunkin' Biggest Deal in Breakfast Campaign Redefining QSR Advertising with Social-First Storytelling

Challenge:
The quick-service restaurant (QSR) industry is saturated with predictable advertising styles that often blur together. To stand out, we aimed to create a campaign that broke the mold, captured attention, and resonated with a modern, social-savvy audience.

Approach:
We leaned into the dynamic, eye-catching energy of social-first trends, specifically taking cues from TikTok’s popular big hands aesthetic. Our goal was to merge this playful, visual style with the polished execution of traditional advertising to create a truly memorable ad.

Here’s how we did it:

  • Social Inspiration Meets Traditional Media: By borrowing editing techniques and visual elements native to platforms like TikTok, we brought an exciting, unexpected feel to the QSR space.
  • Dynamic Editing and Track Shots: Using fast-paced cuts and seamless transitions, we crafted an ad that mirrors the kind of "eye candy" content that stops scrolling audiences in their tracks.
  • Breaking the QSR Mold: We redefined what QSR advertising can look like, proving that incorporating bold, social-first energy can elevate traditional campaigns.

Results:
The campaign delivered breakthrough results, not only driving brand awareness but also earning praise for its innovative approach. It stood out in a cluttered category, engaging both loyal customers and new audiences.

This project is a testament to the power of blending social-first creativity with traditional storytelling to push boundaries and deliver results.