In collaboration with creators and in-house teams of makers, we developed authentic, relatable ad content that felt like organic social posts, effectively reimagining Instagram products for this generation. We created a flexible brand system that aligned with Instagram's aesthetic while being expressive enough to accommodate various forms of social content.
As a result of this campaign, we achieved an impressive 80% conversion rate for Instagram Stories, helping Gen Z overcome their posting anxiety. This approach not only boosted engagement but also fostered a sense of community among users, encouraging them to share their experiences more freely.