Make it Real was a global TV, Social, OOH campaign that told the stories of how BRRCH and Altrock, two creative businesses used Squarespace to bring their brands to life.
The broadcast spots take viewers on a surreal journey into the creative minds of a Squarespace customer that visualized how a creativeβs choices are mirrored when developing their online brand. For lower funnel messaging, we mixed key visual elements with interview footage with the customers to create beautiful testimonial spots.
The Make it Real campaign continues to be some of Squarespaceβs highest performing for brand recognition metrics.