MAKE IT REAL

Make It Real – Elevating Squarespace’s Brand Recognition Through Storytelling

Challenge:
Squarespace wanted to highlight the transformative power of its platform by showcasing real customers who brought their creative visions to life. The goal was to develop a global campaign that demonstrated how Squarespace enables creators to build standout online brands while driving brand recognition and engagement.

Solution:
We created Make It Real, a global campaign spanning TV, social media, and out-of-home (OOH) placements. The campaign centered around the stories of two creative businesses—BRRCH and Altrock—showing how they used Squarespace to shape their online presence.

Key elements of the campaign included:

  • Broadcast Spots: Surreal and visually captivating ads that immersed viewers in the creative minds of Squarespace customers, mirroring their unique processes for building an online brand.
  • Lower-Funnel Messaging: Testimonial-style content combining key visual elements from the broadcast spots with authentic interviews, highlighting the real-world impact of Squarespace’s tools.
  • Integrated Approach: A cohesive mix of media channels ensured maximum reach and engagement with diverse audiences.

Results:

  • High Brand Recognition: The Make It Real campaign became one of Squarespace’s best-performing initiatives for brand recognition metrics, reinforcing its reputation as a platform for creative entrepreneurs.
  • Authentic Connection: The customer-focused narrative resonated with audiences, creating a strong emotional link between the brand and its users.
  • Increased Engagement: The campaign successfully captured attention across multiple channels, driving awareness and inspiring new users to explore Squarespace.

Conclusion:
By blending visually striking storytelling with authentic customer voices, the Make It Real campaign showcased Squarespace as a catalyst for creativity and innovation. This holistic approach not only boosted brand recognition but also underscored Squarespace’s role in empowering creators to bring their ideas to life.