Squarespace Presents The Next Gen

How do you take a millennial-loved tech brand and make it hit with Gen Z.?

Not a rebrand. A relevance shift. So we created
The Next Gen a docu-style series that felt real,
not scripted. Human, not corporate.

That celebrated Squarespace’s Gen z customers and their stories within creativity and business.

The Next Gen told real stories.
Integrated product subtly.
And built a bold visual story system Gen Z could feel.

The result?
A content series that didn’t just speak to a new audience—it connected.