Expanded Oprah's Book Club on Instagram to offer fans an exclusive glimpse into Oprah's life and foster a deeper connection between authors and readers, coinciding with the Oprah Book Club launch on Apple TV+. 

We shared memes, inspirational quotes, and culturally inspired bookshelf pictures to create an inclusive space for all book lovers. 

We encouraged user-generated content and gained almost 1 million followers without paid ads, making OBC relevant to a new generation of readers.