Samsung aimed to target younger mobile consumers to compete with Apple.

To achieve this, we launched the "Make" series, which highlighted Samsung Galaxy being used by creators on YouTube. This allowed Samsung to connect with Gen Z creators while reaching the platform's 1.8 billion users.

The docu-style product films showcased popular influencers such as Isa Rae and Nigel Sylvester, who shared their creative process while using Samsung products.