SQUARESPACE SOCIAL

Squarespace Social – Building a Tech Edge Through Creative Storytelling

Challenge:
In a competitive digital landscape, Squarespace needed to enhance its social media presence by creating campaigns that authentically resonated with audiences. The goal was to build a strong, culturally relevant identity that would engage viewers, attract new followers, and solidify brand loyalty.

Solution:
To meet this challenge, we established an award-winning in-house creative team of makers who redefined Squarespace’s approach to social content. This team leveraged cultural insights and customer stories to craft bold, authentic campaigns that stood out in a crowded space.

Key elements of the strategy included:

• Innovative Storytelling: Blending forward-thinking ideas with a deep understanding of cultural and customer trends to create meaningful connections.
• High-Quality Visuals: Pioneering the use of standout motion graphics, photography, and design to captivate audiences.
• Authentic Customer Focus: Highlighting real customer stories to showcase Squarespace’s impact and inspire potential users.

Results:

• Increased Engagement: Crafted social campaigns that resonated deeply with audiences, driving meaningful interaction and growth in followers.
• Enhanced Brand Loyalty: Strengthened Squarespace’s presence as a culturally relevant and customer-focused brand.
• Award Recognition: Garnered multiple Webby Awards for excellence in social presence, motion graphics, and photography, including:
  • Webby: Best Social Presence
  • Webby: Best Motion Graphics
  • Webby: Best Photography & Graphics

By combining innovative creative with cultural relevance, the Squarespace social team delivered a powerful and impactful social presence that set the brand apart in the tech space.