Squarespace: Socially Relevant

From Boring to Bookmark: Squarespace’s Social Takeover

In a world where brands fight for attention, Squarespace didn’t just show up — it stood out.

Challenge:
Squarespace needed to cut through noise and connect with audiences in a way that felt real, fresh, and culturally on-point.

Solution:
We built an award-winning in-house team that reimagined Squarespace’s social game — tapping into cultural trends and real customer stories to craft bold, authentic content.

Our Playbook:

• Innovative Storytelling: Big ideas rooted in cultural insight.
• Next-Level Visuals: Motion, photography, and design that stopped thumbs mid-scroll.
• Real Customer Love: Spotlighting users to inspire the next wave of creators.

Results:

• Major spike in engagement and follower growth.
• Deeper brand love and loyalty.
• Multiple Webby wins:
  • Best Social Presence
  • Best Motion Graphics
  • Best Photography & Graphics

By leading with creativity and cultural relevance, Squarespace’s social presence didn’t just grow — it dominated.