Squarespace: Socially Relevant

From Boring to Bookmark: Squarespace’s Social Takeover

In a world where brands fight for attention, Squarespace didn’t just show up — it stood out.

Challenge:
Squarespace needed to cut through noise and connect with audiences in a way that felt real, fresh, and culturally on-point.

Solution:
We built an award-winning in-house team that reimagined Squarespace’s social game — tapping into cultural trends and real customer stories to craft bold, authentic content.

Our Playbook:

  • Innovative Storytelling: Big ideas rooted in cultural insight.
  • Next-Level Visuals: Motion, photography, and design that stopped thumbs mid-scroll.
  • Real Customer Love: Spotlighting users to inspire the next wave of creators.

Results:

  • Major spike in engagement and follower growth.
  • Deeper brand love and loyalty.
  • Multiple Webby wins:
    • Best Social Presence
    • Best Motion Graphics
    • Best Photography & Graphics

By leading with creativity and cultural relevance, Squarespace’s social presence didn’t just grow — it dominated.