NEW YORK KNICKS THE CROSSOVER

Solution:
We created "The Crossover," a content series profiling Knicks icons like Walt "Clyde" Frazier, Earl "The Pearl" Monroe, and Nate Robinson, highlighting their entrepreneurial ventures after basketball.

Key Elements:

• Blending Sports & Entrepreneurship: The series explored how players used their fame to launch ventures, inspiring fans with their reinvention.
• Visual Storytelling: Dynamic animations and editing captured each player's journey in a polished, engaging style.
• Platform Optimization: Tailored for YouTube to maximize reach and engagement.

Results:
"The Crossover" resonated with fans, sparking conversations about legacy and reinvention. It earned a Vimeo Staff Pick, showcasing its creativity and impact.

Takeaway:
The series proved how authentic storytelling and innovative visuals can elevate brand engagement and inspire audiences to explore new paths.

Team 

Rebecca Rumble - Lead Creative Director
JC Abbruzzi - Creative Director
Tim Scales - Associate Creative Director
Konyin Ayuba – Design
Videl Torres - Motion Design
Ken Rosenberg – Editor
Kim Santel - Producer

Animation Partners
Passion Pictures