Before YouTube was the juggernaut it is today—when iPhones couldn’t even shoot video yet—we were out there, capturing the pulse of new music with flip cams and a DIY ethos. As Sooner Editor, I helped shape Zane Lowe’s online presence into a must-visit destination for music discovery, going head-to-head with Pitchfork and NME.
We didn’t just cover emerging artists—we made discovering them an experience. Through raw, on-the-fly video content and curated storytelling, we gave fans an insider’s look at the next big thing. The result? A platform that not only amplified Zane’s unique voice but also built a passionate community of music lovers hungry for the new and unexpected.