ZANE LOWE SOONER MUSIC

As Zane Lowe's Sooner Music Editor, we created exclusive new music video content aimed at challenging rivals like Pitchfork and NME.

Our goal was to establish Zane as the ultimate online platform for new music fans. By curating innovative and engaging content that showcased emerging artists and trends, we positioned Zane Lowe’s platform as a go-to source for music discovery. This approach not only highlighted Zane's unique voice in the industry but also fostered a vibrant community of passionate music enthusiasts eager for fresh sounds and insights.